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Getting Beyond “We’ve Always Done It This Way!”
Published by Kansas City Society of Association Executives and Arizona Society of Association Executives

It’s no secret we live in disruptive times. One of the biggest challenges to nimbly securing the future of your association is the common battle cry of your members, “But we’ve always done it this way!” Their commitment to the past can be a kiss of death for your association. Cynthia D'Amour, MBA, author of Wake Up Association Leaders, will teach you a simple, three-part model to address this critical risk management issue and help inspire members to join you with a focus to the future.

As a result of this program, participants will be able to:

  • Apply a three-part model to help shift member perspective.

  • Reframe the critical role in your association.

  • Avoid the most common mistake for dealing with past-focused members.

Cynthia D'Amour
Cynthia D'Amour, MBA is a leadership strategist and president of People Power Unlimited. She's the author of eight books including Wake Up Association Leaders and founder of “Wake Up Wednesdays” – a weekly e-newsletter. Cynthia has served more than 67 total years on boards and recruited more than 250 members. She helps associations get more members involved and frequently speaks at leadership events. Learn more at
How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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SeminarWeb and Arizona Society of Association Executives programs are non-refundable.

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