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Measuring Your Online Performance with Google Analytics
Published by Texas Society of Association Executives and Arizona Society of Association Executives



Summary
Google Analytics is the window into your website's performance. If you want to know who's visiting your site—how they find you, what they consume on your site, where you lose them, how long they linger, etc.—then you need to understand Google Analytics. Having a grasp on Google Analytics will tell you what's working, what's not, and whether your target users are finding you online. And most importantly, Google Analytics will help you improve and measure your association's marketing efforts. You'll leave this session able to make sense of Google Analytics. You'll know which metrics to pay attention to and which to ignore. You'll know how to create reports that deliver insights. You'll be able to wield this awesome, powerful, and free tool to boost your marketing ROI.

Presenters
Patrick Wicker
Patrick Wicker is a Google Analytics-certified professional who's spent the last eight years mastering digital marketing. He has extensive experience with analytics, search engine optimization, display advertising, and UX design.

As the Online Marketing Manager at TradeMark Media—the fastest-growing digital agency in Texas—Patrick spends his days creating, deploying, and measuring digital marketing strategies for a diverse portfolio of clients across every industry and sector. He's...More

How To Attend
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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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